These are just some of the activities we undertake to ensure maximum visibility and appropriate positioning of your product within the Australian market. Our aim is to strengthen brand awareness and drive sales through our experienced marketing and promotional activities. Contact us today to discuss how we can create a personalised approach to achieving your desired objectives.
Relationship Building
Unique Latin America knows the immeasurable importance of positive industry relations and partnerships. We constantly strive to:
- Initiate new and meaningful partnerships with a broad scope of industry partners & key decision makers within the Australian tourism market
- Strengthen & maintain long-standing partnerships
- Read about our client experiences in our Testimonials
Direct Marketing & Sales
We make sure that your product is not only visible to potential customers, but is deeply understood by sales professionals in the travel industry. We provide:
- Regular product training and joint sales visits to tour operators and travel agents throughout Sydney & Melbourne.
- Organisation of lead familiarisation trips for influential tour operators
- Ongoing direct marketing communications, including the distribution of marketing collateral such as brochures and newsletters
Proactive Promotion
In the rapidly changing travel market, it is essential to proactively seek out new opportunities. We will:
- Source new promotional opportunities through identification and development of niche markets
- Create & deliver personal presentations to special interest groups & organisations
- Generate leads and convert business through telemarketing and follow-ups
- Report on rapidly changing market & industry trends for leverage & management
Events
Specialised events provide great opportunities for brand exposure to travel businesses and consumers. We can:
- Represent your brand at influential travel events and trade shows
- Coordinate delegations from the events industry to industry tradeshows internationally
- Provide event management services
Public Relations/Media
Utilising our extensive press & industry contacts, we can:
- Source & facilitate public relations and media opportunities with respected publications and travel writers. See Press for some of our latest pieces
- Organisation of press trips
Marketing Plans
- Development of a marketing plan on your behalf, setting out strategies and tactics in line with agreed objectives. We will work with you to ensure that your product is positioned appropriately in the marketplace in terms of branding & distribution
- Strategic planning services
- Develop & implement specific and targeted sales strategies to increase sales revenue year on year
E-marketing & Social Media
- Regular updates through e-newsletters
- Leverage major social media platforms including Facebook & Instagram